HumanKind invites readers into the world of the legendary advertising agency and the agency that inspired MAD MEN, Leo Burnett and gives a behind-the-scenes look at a global creative network that believes modern-day communication needs to start and end with people. Part coffee-table book, part conversation-starter, HumanKind captures readers from the very first page and challenges modern consumers while redefining marketing and advertising for a new generation and a new century.
HumanKind is a book about people, purpose, and changing behavior, and is a firsthand look at marketing that serves true human needs and not the other way around.
HumanKind provides entree to the moment of germination within the inner sanctum of one of the advertising industry’s most creative shops through interviews, conversations, transcripts, and images.
HumanKind is fully illustrated and includes a step-by-step demonstration of how Leo Burnett is applying its unique approach to forever redefine the very nature of communications itself.
Ultimately, it’s people—not advertising agencies—who create great “people’s brands.” Brands like McDonald’s, Coke, Nintendo, Fiat, Kellogg’s, and Blackberry. Leo Burnett has always chosen to put people first, and to apply a people-centric approach to brand building it today calls HumanKind.
Welcome, to a HumanKind communications company. And welcome to the story that explains it all.
You can win a copy of HumanKind by leaving a comment with the name of a company whose advertisements you find particularly memorable. Make sure to include your e-mail so you can be contacted if you win. Winners will have 48 hours to respond or a new one will be picked. This is open to the US only. No PO Boxes please. It ends May 9th at 11:59 PM MST.
Click here to learn more about Leo Burnett. Click here to get an inside look at this gorgeous book. Click here to buy your own copy of HumanKind. Good luck everyone!